Best Email Platforms
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Email Platforms for Marketers and Business Owners
If you are not using email as part of your marketing strategy, you’re missing out on a big opportunity to snag new customers. Email is one method of marketing your products and services to potential customers who opt-in to your list. When a visitor opts-in to your subscriber list, they are basically agreeing to receive promotional emails from your company. This doesn’t mean you can spam them with a ton of emails. It means you can send this customer 1 – 2 emails per month.
What is Email Marketing?
Email marketing is a marketing tool that uses email to send letters, promotional offers, and sales brochures to customers that subscribe to a business’s email list. Have you ever visited a website that is offering a free 10 – page guide to building a deck, selling your home, or any other topic, and all that is required is your name and email address? This is how email marketing works, in a nutshell. You, as a consumer, are offered something of value in exchange for the ability to email you with promotional letters in the future.
That sounds like a pretty good deal, right? A lot of other people think so too because it works. The right message to the right person…at the right time =$$$. And the good news is that this process can be duplicated over and over.effortlessly through automation. Email marketing software lets you send an email to every person on your email list, even if it is in the hundreds. You set up the message you want to send and schedule the day and time to send it. See, it’s very easy. You can also use it to automatically send confirmation emails when someone makes a purchase, a “welcome,” or “thank you” for your purchase letter. It can be used to automate many of your office-related tasks.
Features and Benefits of Email Marketing Software
- A/B Testing
- Merge Tags
- Cost-effective advertising
- Automated messaging system
- Mailing list management
- Create personalized content
- Reach a much larger audience
- Communicate with potential customers
- Improve feedback
- Engage with your audience
- Generating leads and sales
- Reach a larger audience for very low cost
- Deliver targeted messages at the right time
Why You Should Incorporate It in Your Marketing Strategy
Email marketing allows you to speak to a wide group of customers when it is convenient for them. The message will be there when they have the time to check their inbox so there is no missed opportunity, unlike a call that goes unanswered. You can build relationships with your customers and prospects through a set of targeted emails that are friendly and personable. It’s all about building a rapport with the people who buy from us.
When you write a post for social media you are writing for the group as a whole. But when you send an email, you are writing or speaking, to just one person…your customer. You can talk directly to them about a subject that interests them. 74% of marketing professionals say that personable messages get opened more often than general messages.
Another reason email is so effective is that people can check their email anytime from their smartphone. Because more people work remotely, they tend to use their phones to check their email, look up business addresses, perform mobile searches, and more.
List of the Top Email Marketing Software Programs
MailChimp is more than just an email service, it’s an all-in-one marketing tool for businesses and provides a complete marketing platform to help you get started communicating with your audience and get your business noticed. This service is used by more marketers because it is effective and produces results.
You can use it to create signup forms, landing pages, social media posts, and to help find your target group. Measure campaigns across channels, advanced reporting and analytics help to monitor your progress and performance.
Pricing and Packages
MailChimp offers 4 package options ranging from “0” to $299 per month. You can start for free and upgrade when you start making money. The basic membership has limited benefits, usually 1 user or 1 audience, and a set number of emails sent per month. The free option here includes 2,000 contacts, and marketing CRM, MailChimp domain and forms and landing pages. To get more benefits just opt for one of the premium memberships at $9 to $14, or the largest packages with everything for $299.
Moosend is another all-in-one marketing system that automates your email marketing and takes it to a new level. Grow your list, build an eye-catching landing page, and send customized email messages to your audience that compels them to buy. Everything is done for you so you don’t need to have coding skills. The pre-built templates make setting up new programs easy.
Add apps to work with your custom pages. You can add your shopping cart software, Shopify button, Woocommerce, and more without any knowledge of cascading style sheets or HTML.
Pricing and Packages
Moosend has 3 package options, starting with the basic or free option, then the Pro option for $8, and the Custom package (to be determined) for even more personalized tools. It is easy to start and you can begin right away for free and upgrade as you go. Services include email marketing, integrations, marketing tools, analytics, subscription forms, campaign editor, landing pages, customer support, segmentation, and eCommerce AI.
Aweber was one of the first automated message delivery services, or autoresponders, that we became aware of when email marketing started gaining momentum. An autoresponder is a series of automated emails sent in sequence. Beginning when a user subscribes to one of your lists. They can be sales funnels designed to convert clicks into sales or instructions to be delivered following the sale of a product to install or activate after purchase.
Pricing and Packages
Aweber is a little bit more advanced than some of the other services and offers cloud storage. You can choose from two package options; the basic subscription for “0” and Pro membership for $16. If you opt for the pro package, you can try it out for free for 30 days. That is a great way to try out all the best features and see how they work.
Hubspot has a wide range of email marketing tools that allow you to create, personalize, and optimize your emails without the need for web designers or an IT department.
Pre-made templates let you customize your messages and add images and more with the drag-and-drop editor. It is easy to use and lets you produce professional-looking emails with your logo or branding colors, your favorite layout, and calls to action to connect with and motivate your customer to take the next step.
As an all-in-one marketing solution, Hubspot is a bit pricier than the other options but you also get a lot of help through phone and email support and training and documentation. You can learn tips and get information from the Marketing Hub, Sales Hub, or CMS.
Pricing and Packages
Marketing Hub – starter package $45 per month, the Pro package for $800 per month, and the Enterprise package for 3,200 per month.
Sales Hub – starter package for $45 per month, the Pro package for $450, and the Enterprise package for $1,200 per month.
Service Hub – starter package for $50 per month, the Pro package for $400 per month, and Enterprise package for $1,200 per month.
You can mix and match the included package options for a unique package customized just for you. You can add the marketing hub, sales hub, and service hub for one low price.
ActiveCampaign also has a robust email marketing service. Like Hubspot, ActiveCampaign is an all-in-one marketing solution that covers email marketing, built-in CRM, and more.
Pricing and Packages
The Lite package starts at $9 per month, the Plus is budget-priced at $49 and includes more options, the Pro package is $129 per month, and the Enterprise package for $229 per month.
All packages include unlimited messages, email marketing, newsletters, subscription forms, and more.
Building an email list is an important part of your marketing strategy. If all of your customers are on social media and those channels disappeared tomorrow, would you still be able to get in touch with those customers? Not unless you knew them by name and had their contact information.
Email marketing is still one of the best ways to reach out to your customers. It helps you to build relationships, automate some of the more routine tasks, and improve your sales and revenues. It is a profitable strategy to add to your collection of marketing tools.