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How and Why You Should Create a Social Media Presence

Make yourself visible online!

Social Media – Why it is Important to You

To stay competitive in today’s market, you have to maintain an online presence. It adds another layer of credibility, and social media profiles do come up in search. You may not have given social media much thought in the past, especially if you don’t spend a lot of time there, but this platform offers many benefits and can be a major source of traffic for your website. 

What is a Social Media Presence?

Social media platforms like Facebook, Twitter, Pinterest, Instagram, Tik Tok, Snapchat, YouTube, and LinkedIn are websites where people (your target audience) gather to share photos, videos, article content, and more. Users can create a profile and include information about themselves, their business, and place a link for interested users to visit their website. The individual platforms mentioned above will be covered in more detail later, but having a social media presence is simply being a registered user of these platforms and actively posting there regularly. That could be commenting on a user’s post, answering a question in one of the groups, or sharing an article you just posted on your blog.

List of Social Sharing Sites:

  • Facebook – various types of content
  • Twitter – tweets (short 140 character post)
  • YouTube – post video content, earn followers (subscribers)
  • Pinterest – Pins (curating content, creating a collection of content in your niche)
  • Instagram – photos and video only, Instagram stories
  • Tik Tok – short video clips
  • Snapchat – images, photos, messenger

Social Media Forums:

  • Quora
  • Reddit
  • Digg
  • Disqus
  • Tumblr
  • TripAdvisor

Features and Benefits

A few years ago, many people considered social media channels a waste of time. Meaning that they didn’t see a benefit to it, and you could spend a lot of time there instead of working or doing something productive. But in the last couple of years, user engagement and customer experience have become more and more important for gaining new customers. Spending time on social media helps you connect and build a relationship with people who may soon become your customers. Think of it as a free source of advertising and a place to focus your marketing efforts. 

Features:

  • Customization
  • Networking capabilities
  • Push notifications
  • Messenger ads
  • Platforms that support Windows, iOS or Android

Benefits:

  • Build your brand
  • Generate new leads
  • Gain valuable customer insights
  • Engage with your target audience
  • Increase traffic to your website

Why is Social Media Important for Webmasters?

No matter what type of business you run, you need customers to keep your doors open. What is the best way to drive traffic to your website? To find a large group of people interested in what you offer and introduce yourself. That is how social media works. 

Another benefit of social engagement is how it affects SEO. Although it is not exactly clear, there is a connection between social media and SEO. How can social media help you get more traffic to your website? Your profile contains information about you and a link back to your website. Your profile appears in search so it helps people find you. And any content you share from your blog or website that other users share in their networks is also a link back to your website. You’re building links the easy way and building relationships that will pay off later. Social media is important for generating new leads, engaging with your audience, and building trust by providing them with helpful information.

How to Use Social Media to Your Benefit

Think of social media like moving into a new neighborhood where you don’t know anyone. You introduce yourself (Hi, I’m Jim and I work in insurance) and contribute to the conversations in groups and answer questions people ask to be helpful. You can also post article content from your blog on issues that people in these networks are talking about or help them solve a problem like “What type of insurance do you need for a boat?, Does my home insurance cover property damage?” and so on. Then if a lot of people share your content on social media, it’s more likely that other people will link to it, and links are extremely important SEO ranking factors. To a search engine, links are like votes for popularity. The more you have, the higher you rank in search. 

What are the Top Social Media Sites?

Looking at social media networks, what are the best ones and where should you start to build your online presence? There are many social networks but the main ones you should focus on for now are Facebook, YouTube, Instagram, and LinkedIn. 

Facebook

Facebook has grown from a site where college students would “friend” one another, to one of the largest and most influential companies in the entire world. It has over 2 billion users every month, which is why social media marketing is so effective. It was designed to be a place that connects groups of people (and their friends) so they can share information and ideas about the things that are important to them. The site’s founder, Mark Zuckerberg, was a college student at the time and wanted to build a global community where people could share ideas and information with the rest of the world.

Features of Facebook:

  • Newsfeed for content, news, stories
  • Niche-specific groups
  • Instant messenger
  • Live broadcasts
  • Analytics, insights, and more

Some features that Facebook offers users of this site include Facebook ads, Facebook messenger, Facebook Live broadcasts, Facebook analytics, News Feed, and more. These are the tools that you, as a webmaster, can use to your advantage. The other benefits are that you can build and customize your profile, optimize it for search, post relevant content, join groups in your niche and engage with them, and use Facebook’s marketing tools to learn about your audience as well as your competition. 

YouTube

YouTube is a video-sharing platform and the second-largest social media site on the web. The content here is limited to video only but you can upload all types of video: tech tutorials, cooking lessons, recipes, “day in the life of” videos, restaurant reviews, and more. Here the casual user can find and watch videos on subjects of interest as well as upload their own videos to share with others. Business owners can upload video content based on their niche with a link to their blog or website in the description box. It is another way to market to your audience. You can create a video blog post and link it to a related post on your blog. 

Features:

  • Live streams (broadcast)
  • Subscriber notifications
  • Content Creation Studio
  • Creator Academy
  • 360-degree videos
  • Build playlists
  • Customization

You can learn all kinds of things from YouTube such as dog training, tarot reading, writing content, affiliate marketing, starting a blog, and anything else you might be interested to know. It is a wide base of knowledge and the number of people who use it every day is astounding.  To make the most of YouTube pair it with your blog, website, and other social media efforts. Build a following by making useful, engaging video content, post consistently, and increase the traffic to your website. 

Pinterest

Pinterest is an image-sharing site that allows users to post content and create “pins” which are clickable images that link to their content. Other users can search for pins in their area of interest and create boards (a collection of content based on topics) that other users can also pin and share. It is more visually engaging, which is why pins of a certain size and format attract more attention than others. 

Features:

  • Customized home feed
  • Cinematic pins
  • Promoted Video
  • Native video
  • Pin collective
  • Analytics
  • Mobile notifications

Like Facebook, a business owner can make use of the site’s analytics and engagement meter to determine how effective their marketing efforts are. Pinterest allows users to have a personal Pinterest account as well as a business account. You can keep them separate or merge them into one account. You can follow other users in the same niche or similar niches, and people can follow you. They can click on your content, save it to their boards (a form of bookmarking) and visit your website. Like YouTube, it has a large search engine base so you can search for any topic and find something related to that topic. 

LinkedIn

LinkedIn is a social media platform that is a little bit different from the others. It is meant entirely for business professionals. Think of it as Facebook for business. You post your profile along with your years of experience and certifications. Business owners can post job openings and contact potential candidates. Most people use LinkedIn for business networking – job searches, looking for a forum or groups to join, and contributing industry-specific content. 

Features:

  • Make connections
  • Customize your profile
  • Network with other professionals
  • Manage your skills and endorsements
  • Search companies and job descriptions
  • Save your searches

While most users use LinkedIn for finding a job, you can create your social media profile and post about informational industry-related content just like the other sites and drive traffic to your website. It is another searchable piece of Internet property that can help you get more visitors. What that means is when someone types your name into Google, all of your social media profiles will appear. Why is this good? Because it shows that you are a real person, credible, and someone of interest. Plus, each profile on the different platforms counts as a link for SEO purposes.

Tips:

  • Create a complete profile – fill in all the details and add a photo
  • Be social – start conversations, reply to questions, and offer suggestions
  • Create meaningful content – articles that are informative, engaging, and helpful
  • Find similar users and follow them or subscribe to their channel
  • Respond with a “thank you” when someone follows you
  • Post content related to your industry and boost it (pay a premium for a spotlighted view) every now and then.

The idea is to be real, be relevant, and be approachable. Of course, you want to sell products and promote your business, but nobody likes to be sold. They like to check out what you have to offer, compare your prices, and look at samples or reviews before they decide to buy. It is a proven fact that people buy from sellers they have a connection or relationship with because they trust their quality, ability, and professionalism. Social media channels allow you to build a reputation and showcase your talents. 

Now that you know what social media presence is, and why it should matter to you as a webmaster or marketer, follow the tips from above to set up your profile on these social media channels and start getting the word out about your product or service.